Open your website on your phone and pretend you’re a customer who has never heard of you. Give yourself ten minutes to answer three questions.
Minutes 1–3 · What can I hire you for?
Read the first screen. Can you name the main service and the town or region it covers? If the heading just says “Welcome,” try something specific, such as “Weekly lawn mowing in Grandville and nearby communities.” Use the places you actually serve.
Minutes 4–6 · Do you serve my address?
Look for a service-area list or a clear way to ask about coverage. Compare the phone number, hours, and service details on your site with your public business listings. Fix anything that would send a customer to the wrong number or location.
Minutes 7–10 · Can I take the next step?
Tap the phone number and submit a clearly labeled test inquiry. Check that the form shows a confirmation and that the message reaches the right inbox. Write down the first place you hesitated and fix that before adding more pages.
Example · Rewrite a vague homepage introduction
Before: “Quality service you can trust. Contact us today.”
After: “Weekly lawn mowing in Grandville. Ask about openings on our residential route.”
The second version tells a visitor what you do, where you do it, and what to ask for. Pair it with a button labeled “Request a mowing estimate.” After updating it, ask someone unfamiliar with your business to find the estimate form on their phone and tell you where they hesitated.